7 Reasons You Absolutely MUST Use this FREE Workshop Feedback Form - Now!

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This Free Workshop & Event Feedback Form was key to the growth of my coaching business - and myself! I guarantee you will learn a huge amount of information about yourself - your workshop style and what people value about you - as well as get testimonials, build your list and how to run workshops that truly engage people! Read on...

How and Why This Workshop Feedback Form Came About:

When I first moved to Canada, I trained with the Vancouver Crisis Centre to deliver workshops on Stress Management and Suicide Prevention in High Schools. I wanted to help - and I wanted experience delivering workshops. It was one of the best and most satisfying things I have ever done.

Now, it was a requirement that we always gave out a workshop feedback form at the end. And I can't begin to tell you the number the times I delivered a workshop and thought, "Well, that didn't go down well" or "I was obviously boring" or "They're just not interested". Well, often, the quieter the class was, the better the feedback and the more they seemed to appreciate the class! So, the huge thing I learned from that was NEVER to pre-judge how the workshop went down with others - EVEN when people seem reluctant to share!

I love feedback anyway - and this experience led me to create a workshop feedback form for all my events.

This Workshop & Event Feedback Form surprised me by becoming a crucial part of growing my business!

Initially I created this Workshop Feedback Form to:

1. Get More Clients: To get permission sample sessions with potential clients
2. Grow My List: To get permission to stay in touch, and send my newsletter to them
3. Get Testimonials: To get positive feedback I could use on my website and in my brochure etc
4. To Learn & Improve: I was new to delivering personal development workshops, and wanted feedback to improve

But it's not just about feedback... I had no idea HOW MUCH this form would help me grow myself AND my business. So here are:

7 Terrific Reasons To Use our FREE Workshop Feedback Form!

1. Collect Feedback - and Learn How Specifically to Improve

Unless you have a background in running workshops and seminars - you have a lot to learn! You can read and prepare - but nothing teaches us quite like experience. AND feedback.

For example, the biggest thing I learned early on was how much people liked working with and discussing new ideas, brainstorming and validating each other! After 2-3 workshops where this feedback was given I reduced the amount I talked or asked questions to the whole group - and increased the group exercises/discussions amongst themselves. And I kept making changes according to feedback received.

Final note: Of course I didn't take every piece of feedback to heart - but where 2-3 people or more said the same thing, I paid attention. I also trusted my intuition - does the feedback seem reasonable, what does my gut say? Is this the attendee's discomfort talking - and is this a good thing or a bad thing? (Remember that comfort can keep us stuck!).

2. Discover what People Like Most During your Workshops and Events - so you can Do More of That!

Question 2 on the form asks what was the most USEABLE Success Strategy (what they liked best)? and Question 6 asks for a testimonial (what they would say to someone else about the event). I used the information in these questions to make sure I KEEP delivering that - and do MORE of it whenever I could! This way you're not just improving, you're giving your workshop attendees more of what they love!

Get your Free Workshop and Event Feedback Form here >>

3. Get New Prospects for Sample Sessions

Question 4 has a checkbox for people to give their phone number for a complimentary coaching consultation. Of course you can change the words to a sample session, free coaching session - whatever you want it to say.

Some hometruth: I found that while 25-50% of workshop and event attendees would complete this, actually scheduling a session with them after the event was often challenging. Eventually I realised this is because during the workshop they are connected to themselves, what they want, their issues. Then they go back to their lives and usual behavioural patterns, wallpapering over their feelings.

This is one of the biggest challenges as coaches. So many people COULD benefit from coaching, but first the client must 1) see that for themselves, and 2) be ready to seek help. And you must be right there when they reach that point! For people to seek coaching, they are either super clear and keen to achieve a specific goal, or are unhappy/suffering enough that they make the effort to reach out to book a session with us. And we must be easy to contact!

So, I just stopped worrying about it. After all, over 90% of people who said they wanted a consultation also ticked the newsletter box. So I got to stay in touch with them that way. And when they're ready, they'll have my name first on the tip of their tongues through the newsletter...

4. Grow Your Newsletter List

Question 4 has a checkbox to get people's names for your newsletter list - legally ie. it's permission based. I built my Simplicity Life Coaching list MANUALLY (so no opt-in forms on my website as this was 10 years ago!) to nearly 800 readers from 2005 to 2007. Workshops and events are a fantastic way to give people a taste of who you are, what you offer and what they could learn from you. What you have at an event is an audience of warm leads, so be sure to grab their contact details and stay in touch!

5. And if not, Get Permission to Tell Them About Your Future Events

Question 4 also offers just to give updates on your events. So even if they don't want to get your newsletter, if they enjoyed your workshop, they may want to hear about your upcoming events. You will need to make sure you keep these lists separate. Just another way to keep in touch with fans and potential clients.

6. Get Great Testimonials for your Website and Promotional Literature!

Question 6 asks them what they would tell someone else about this event. It's a super-useful testimonial from one of your event attendees, and includes tips on what to put in there. This gives you fantastic feedback as to what your attendees love about your events. Question 7 also asks people for permission to use their comments/testimonial. This way you build a selection of great comments for your website, future events, brochures and more!

7. Build YOUR Confidence!

And of course, those testimonials, scores and comments on this workshop feedback form help build YOUR confidence. Indisputable facts from your attendees to help silence that inner critic! And as you do more and more events, hopefully you'll see the feedback change, improve and grow - just as you do.

It's time to grab your Free Workshop and Event Feedback Form here >>

Final Tips to Get The Most Out of This Workshop Feedback Form:

• Be sure to mention this brief Feedback Form at the beginning of your workshop/event. You can even show them what it looks like, or include it with your workshop materials right at the beginning of the workshop. That way you won't be surprising anyone, and they'll be ready to complete it.
• You can also save paper if you like, and print these 2 up - so 2 pages per sheet.
• It's also good to print the forms on coloured paper so they look more fun!
• And of course it's fully customisable, so you can change the wording to suit you.

This is just one of our many coaching tools! Learn more about what coaching tools are, when to use them and how they can help in our Complete Guide to Coaching Tools here >>

If you liked this article about Workshops and our Free Workshop Feedback Form, you may also like:

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• Coaching Tools 101 - Why Use Coaching Tools & Exercises in Workshops?
• 6 Key Team & Group Coaching Approaches to Create Connection and Engagement | By Jennifer Britton

Contributing Author:

Emma-Louise Elsey has been coaching since 2003 and is the Founder of The Coaching Tools Company and Fierce Kindness.com. She's passionate about coaching and personal development. Originally a project and relationship manager for Fortune 500 companies she combined her love of coaching, creativity and systems to create over 100 brandable coaching tools, forms and exercises including 30+ completely free coaching tools. She now serves coaches and the coaching world through her exclusive newsletter for coaches, Coaches Helping Coaches Facebook Group and many other great tools, resources and ideas for your coaching toolbox. The Coaching Tools Company is an official ICF Business Solutions Partner.

Learn more about Emma-Louise & see all their articles here >>