Emma-Louise Elsey Headshot

Emma-Louise Elsey is the founder of The Coaching Tools Company. She finished her coach training in 2004, she started The Coaching Tools Company in 2009, and launched the Fierce Kindness blog in 2020. She is passionate about coaching, personal development and growth. 

Scroll down for more about Emma-Louise, including her social media links, website—and a list of all her articles.

About Emma-Louise

  • Lives in: Salt Spring Island, BC, Canada
  • Business Name: Simplicity Life Coaching Ltd. (The Coaching Tools Company and Fierce Kindness)
  • Type of Coach: Life and Career Coach
  • Professional Accreditations: NLP Prac

Author Bio

Emma-Louise is a professional life coach, NLP practitioner, founder of The Coaching Tools Company.com—and most recently, Fierce Kindness. She's passionate about coaching and personal development and loves to write and create coaching tools, resources and exercises to help people grow.

She completed her coach training in 2004, starting Simplicity Life Coaching Ltd. in 2005 and then The Coaching Tools Company in 2009. Most recently she launched the Fierce Kindness blog in early 2020.

Her first career was in project and relationship management for Fortune 500 companies, and she discovered coaching in 2003. She's since combined her passion for coaching, creativity and love of systems to create over 100 brandable coaching tools, forms and exercises including 30+ free coaching tools.

She has written or edited over 1000+ coaching and personal development related articles and built a newsletter for coaches which has been going for over 10 years and has over 45,000 readers. She has also been included in 2 books on coaching and journal writing.

She is passionate about serving within her local and vocational community. Most recently Emma-Louise served a 3 year term as inaugural co-leader of the ICF—International Coach Federation's—Life Coaching Community of Practice. Other past roles include serving 2 years as an Economic Development Commissioner for Salt Spring Island, a board member for a professional women's networking group (3 years), a local Chamber of Commerce Marketing Committee member (1 year), a Toastmasters board member (2 years) and presenting workshops to high school students on suicide prevention and stress management for the Vancouver Crisis Centre (2 years).

Connect with Emma-Louise

Social Media

Emma-Louise's Articles

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