The Coaching Tools Company Celebrates ICF Partnership (Since 2014)

Sunflower with ICF Business Partnership Logo and Coaching Tools Company Logo

We're excited to announce our Business Solutions partnership with The International Coaching Federation (ICF), which gives ICF Members Special Discounts on Coaching Tools and Exercises at The Coaching Tools Company. And we look forward to reaching more coaches than ever before.

ICF Business Partner Logo RECTANGLE White Background

When I started selling these coaching tools and exercises in 2009, I had no idea it would grow to be a six-figure business. Now, The Coaching Tools Company is excited to announce we're partnering with the biggest coaching organization in the world, the International Coaching Federation (ICF), offering special discounts to over 40,000 ICF members (a permanent 10% sitewide discount and 20% off our best-selling Welcome Pack Toolkit—great for coaches just starting out).

The International Coach Federation (ICF) was formed in 1995 and is the largest community of professionally trained coaches worldwide. The self-governing, non-profit ICF "seeks to Advance the Art, Science and Practice of Professional Coaching". ICF members must have at least 80 hours of coach-specific training and three of its key goals include:

  • Providing a professional code of ethics and standards
  • Providing an internationally recognized coach credentialing program
  • Setting guidelines and accrediting coach-specific training programs

Coaching is a huge growth industry, with revenues of almost 2 billion worldwide according to a 2012 ICF Coaching Survey. The survey also estimated that 1 in 150,000 people globally is now a coach, and this increases to 1 in 25,000 in Europe, North America and Oceania.

We're a huge supporter of the ICF's work to validate and grow the coaching profession, and are proud to be an official ICF Business Solutions Partner. Emma-Louise is also an individual ICF Member:

I'm excited for this opportunity to reach and help more coaches grow their businesses. The brandable Microsoft Word documents, and social media graphics, help coaches have more confidence when they start out, and save coaches time and energy creating coaching tools so they can spend more time building their businesses.

In fact in an October 2014 survey of our newsletter readers and clients, we found that the obstacle to success most frequently mentioned (by 20% of respondents) was "a lack of time", and that 68% of respondents specifically stated they wanted to grow their coaching practice, income or client base in the coming year.

Combining an active client base of over 8250 newsletter readers from 124 different countries with the new ICF Business Solutions Partnership - we're excited to be establishing The Coaching Tools as a marketplace leader through our over 100 brandable coaching tools, forms, templates and exercises including 30+ completely free coaching tools and templates to help coaches get started. With new content being added on a regular basis, and over 170 articles geared specifically towards coaches, it is not surprising that The Coaching Tools Company weekly newsletter has a large readership. The ready-to-use coaching tools also come in handy toolkits in areas like Business Coaching Tools, Self-Discovery, Career, Productivity and Time Management Tools, Life Balance and Goal-Setting Tools to help clients with goals or issues. The biggest seller is the Welcome Pack Templates Toolkit which has all the key coaching forms a coach needs to get started.

Thank-you to all our clients, fans and newsletter readers for making all this possible! We look forward to serving you more in the years ahead.


Emma-Louise Elsey started The Coaching Tools Company in March 2009 at the suggestion of coaching colleagues. She has been in the coaching world since 2003 and loves to write articles, create tools, workbooks and deliver workshops and mini-retreats.

Interested in learning more about Coaching Tools & Exercises in general? Check out our Complete Guide to Coaching Tools here (with examples) >>

As a life coach Emma-Louise has worked with professionals such as lawyers, accountants, engineers, project managers, computer programmers, teachers, HR specialists, marketing and sales professionals and small business owners to help them figure out who they are - and create a life they love.

She is also the creator of Fierce Kindness, where she helps people be kinder and more courageous, take action to create a life they love, stand up and make a difference—and create a better, kinder world for all.

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Image of Sunflower by OHishiapply via Shutterstock


  1. Kelly H Howey

    Hi Emma-Louise. I am currently short 3 hours in core compentency credits. Do you have anything that would meet these credits?


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