Your Purchase Makes a Difference Coaching Tools for Your Head, Heart and Business The Coaching Tools Company is a values-driven business created to help coaches like you save time and energy so you can build your business with more ease and less overwhelm. Built on Experience With a strong foundation in professional coaching since 2003, The Coaching Tools Company has been dedicated to empowering coaches worldwide. We have been an official ICF (International Coach Federation) Business Solutions Partner since 2014 and a member of the IAPC&M since 2020, reflecting our commitment to upholding the highest standards in the coaching industry. The coaching landscape has changed dramatically over the last few decades. We strive for authenticity and to serve our industry with tools and resources that truly make a difference to you, your clients and your business. We endeavour to: Inspire coaches and help spread the positive impact of coaching throughout the world. Provide helpful, informative and creative tips, tools, resources and ideas for coaches and people who love coaching. Help coaches get established, grow their client base, hone their skills—and boost their coaching confidence. Incorporate elements of play and fun into the learning tools coaches can use with their clients. Get started with 30+ Free Coaching Resources An Ad-Free Platform The world is a noisy place and we have made a conscious choice not to contribute to the distractions. The Coaching Tools Company does not serve ads on its platform (or newsletter) and any affiliate products or services are labelled and disclosed. Inclusivity at The Coaching Tools Company Over the last few years at The Coaching Tools Company, we have worked to be more inclusive. We consult, talk about and have deep conversations with our team about prejudices, blind spots and what's going on in the world. We are continually educating ourselves, and know we still have much to learn. The Coaching Tools Company Inclusion Statement Hello! The Coaching Tools Company Team here, and we see you. As we reflect, we realize there are many labels, both positive and negative. So let's try this: we embrace and are excited to meet you irrespective of your skin color, ethnicity, religion, sexual identity, preferences, age, size, physical or mental ability, education level, financial resources, and country of origin. Did we miss anything? Probably. For any unique combination of humanity, we are also excited to meet you. We acknowledge that we are still a work in progress. Over the past few years, we have learned a lot and still have much to learn. We dedicate time regularly to understanding more about prejudices, biases, and various "isms"—both our own and those present in the world. Here at The Coaching Tools Company, we're small, but we have over 40,000 readers from 170+ countries around the world. Some of the things we do here include: Using a diverse range of feature images for our products, articles, social media graphics, and infographics. We strive to offset imbalances by choosing images that represent females and people of various skin colors, ages, and sizes. Focusing our "Meet the Coach" features on people of color, minorities, and individuals from around the world over the last few years. Creating a Social Media Product where at least 50% of the quotes are by females and at least 50% are by people of color. Co-writing a series of DEIB articles with DEI Advocate and Coach Abena Baiden to educate ourselves and share valuable insights with our audience of coaches. Like you, we're a very small business dedicated to taking the time, energy, and effort to think about and act on this important information. Our team is diverse in many ways, including ethnicity, age, country of origin, and sexual orientation. We truly appreciate the different perspectives and approaches to the world that this brings. One area we'd like to improve is having more minority guest authors. So if you’re a coach, a minority, and a great writer with something to say—let's talk! Thank you for being you: you are an awesome, fascinating human being, and you belong here. Our Impact 17 million pageviews and counting 239 countries of the 245 countries (ISO) in the world have visited our website 10% profits we aim to donate annually The Journey to The Coaching Tools Company 1994 -2003 Foundation and Inspiration: Over a decade of experience was gained in business and information technology with major corporations such as Ford Motor Company, NatWest Bank, and Royal Bank of Scotland. Roles during this period included Coder, Team Leader, Project Manager, Relationship Manager, and Release Manager. In 2003, a pivotal moment occurred when the transformative power of coaching was recognized. This realization sparked the vision to create resources that would empower coaches and make a meaningful difference in the lives of their clients. ⬇️ 2004 - 2005 Concept Development and Launch: Early ideas for accessible and effective coaching tools began to take shape. In 2005, Simplicity Life Coaching Ltd. was launched to provide life coaching services and further the mission of empowering individuals through coaching. ⬇️ 2009 The Coaching Tools Company is Born: Officially founded with a mission to provide practical tools and resources that empower coaches worldwide. ⬇️ 2011 Launched Life Coach On The Go: Offering bite-sized tips and tools to help busy individuals coach themselves. ⬇️ 2015 - 2019 Rapid Growth: Experienced exponential growth, expanding our newsletter subscribers from 10,000 to 50,000 across over 200 countries. Featured in the Top 10 Blogs for Coaches in 2017 and launched the Coaches Helping Coaches Facebook Group in 2018, now with nearly 20,000 member coaches. ⬇️ 2020 Introduced the Fierce Kindness Blog: A movement providing inspiring and actionable personal development tools rooted in courage and compassion. Learn more here >> ⬇️ 2024 Acquired by The Guiding Matrix: Ushering in a new era of growth and innovation. Read more here >> ⬇️ The Future... Continuing to Serve the Coaching Community: Offering a new suite of resources and recommendations to help you grow your business and coaching practice, now with the enhanced support of The Guiding Matrix. Building on Strong Foundations The Coaching Tools Company was established in 2009 with a clear mission: to provide practical, high-quality tools that empower coaches to make a meaningful impact in their clients’ lives. Founded by Emma-Louise Elsey, the company quickly became known for its accessible, ready-to-use resources, helping coaches build their practices with confidence and purpose. Today, as part of The Guiding Matrix, The Coaching Tools Company is building on this strong foundation to expand its reach and impact. Guided by The Guiding Matrix’s commitment to empowerment and transformation, we strive to offer resources that don’t just support coaches but actively equip them to create lasting change in their clients, teams, and communities. Under the leadership of CEO Erwin de Grave and Director of Coaching Dr. Steve Jeffs, MCC, The Coaching Tools Company is dedicated to advancing its mission by fostering resilience, courage, and growth for coaches around the world. Together with The Guiding Matrix, we’re here to provide innovative and impactful resources that elevate coaching and support a journey of lifelong growth. We hope this gives you an insight into The Coaching Tools Company, who we are, how we work and what matters to us. We would love you to sign-up for our weekly inspirational newsletter or visit the Coaching Tools Catalogue to find out more about the tools we provide. And don't forget our awesome free coaching tools either! The Coaching Tools Company Team! Receive 5 free coaching tools with our newsletter! Get the latest tools, deals, coaching articles and more. Sign-up for the Newsletter ShareTweetSharePin0 Shares
