Resolutions, Schmesolutions... 7 Ways to Get Your Message Out to Potential New Clients!

Do you get tired of all the press and news coverage about New Years Resolutions? I know I do. BUT remember that many of our clients and potential clients find these news items and articles helpful

Each 'New Year' gives people an opportunity to let go of the past and define the future they want, and it gives us as coaches the opportunity to really help them!

We forget how far we've come as coaches. We lose touch with 'beginners mind' or what it was like before personal development became our way of life! But millions of people around the globe still set resolutions for the year ahead and as we know, most give up part way through. And there are endless statistics to support this - like "23% of resolutions are broken in the first week" or "45% or resolutions are broken by the end of the month."

So, what will YOU do to show how you and your business can help people with their goals and resolutions?

You see, a lot of the time people pick a goal - or resolution - that is really a SHOULD. "I should give up smoking, biting my nails, get to the gym/meditate more" etc. It's not a goal or resolution that excites them - in fact it's more likely to be a drag! And even if it's something they want to do, all too often the action or goal is just too big or too much to do all at once - with their current lifestyles.

In addition, many of these supposed goals or resolutions involve changing habits - whether it's giving something up or starting something. And as coaches, we know all too well that changing habits takes time and often a real hard look at limiting beliefs and where we sabotage ourselves.

And this is where coaching comes into its own! As coaches we can help our clients pick meaningful goals - inspiring, exciting goals instead of the 'schmesolutions' or 'should-olutions' that so many people set. AND we can encourage our clients to break the goal down into manageable steps, support them through the rough patches AS WELL AS help them identify where they're getting in their own way.

Here are 7 Ways to use the New Year and Goals to Get Your Message Out to Potential New Clients:

  1. Post an article on your blog - about how to set SMART goals
  2. Write and submit an article to your local paper - giving people your Top 5/7/10 tips to succeed with their resolutions this year.
  3. Send out a newsletter or email to your contacts - with tips on how to set meaningful, authentic goals, and how a life coach can help!
  4. Feeling brave? Contact your local Radio or TV station - and offer to discuss why so many people struggle to keep New Year's Resolutions for a feature in January.
  5. Offer to speak at a local networking group - ask what they'd like to know more about re: goals, then write a small inspirational talk to help them do better.
  6. What local businesses serve your target market/potential clients? Offer to run a "Brown Bag Lunch" on how to set goals that work, for their clients OR their employees!
  7. Make sure your website home page mentions a special offer you have for anyone who'd like some help with setting their goals for the year ahead!

IMPORTANT: BE SURE to have a special "New Year" offer to share - whichever ideas you decide to pursue!

Or something else! Get creative… Because a little planning and promotion could provide you with some wonderful fresh new clients!

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Emma-Louise Elsey Headshot

Contributing Author:

Emma-Louise Elsey has been coaching since 2003 and is the Founder of The Coaching Tools Company and Fierce She's passionate about coaching and personal development. Originally a project and relationship manager for Fortune 500 companies she combined her love of coaching, creativity and systems to create over 100 brandable coaching tools, forms and exercises including 30+ completely free coaching tools. She now serves coaches and the coaching world through her exclusive newsletter for coaches, Coaches Helping Coaches Facebook Group and many other great tools, resources and ideas for your coaching toolbox. The Coaching Tools Company is an official ICF Business Solutions Partner.

Learn more about Emma-Louise & see all their articles here >>

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