A Sample Values List - 73 Top Values to Get You Started!

Now I know I said that asking clients to "pick" values from a list often leads to people choosing what I call "SHOULD Values" - the ones they think they should have... But there are still times when a list of sample values can come in really handy. So here are 73 Sample Values to help get you started.

73 Sample Values for you:

The list below is great to give people ideas but remember - it’s NOT a checklist. Values are UNIQUE to each of us and there is no right or wrong – only who WE are!

  1. Accomplishment
  2. Accuracy
  3. Acknowledgement
  4. Adventure
  5. Authenticity
  6. Beauty
  7. Calm
  8. Collaboration
  9. Community
  10. Compassion
  11. Comradeship
  12. Confidence
  13. Connectedness
  14. Contentment
  15. Contribution
  16. Cooperation
  17. Courage
  18. Creativity
  19. Curiosity
  20. Determination
  21. Directness
  22. Discovery
  23. Ease
  24. Effortlessness
  25. Empowerment
  26. Enthusiasm
  27. Environment
  28. Excellence
  29. Focus
  30. Freedom
  31. Friendship
  32. Fun
  33. Generosity
  34. Gentleness
  35. Growth
  36. Happiness
  37. Harmony
  38. Health
  39. Helpfulness
  40. Honesty
  41. Humour
  42. Idealism
  43. Independence
  44. Integrity
  45. Joy
  46. Kindness
  47. Learning
  48. Love
  49. Loyalty
  50. Orderliness
  51. Participation
  52. Partnership
  53. Passion
  54. Patience
  55. Peace
  56. Productivity
  57. Recognition
  58. Respect
  59. Romance
  60. Self-Esteem
  61. Service
  62. Simplicity
  63. Spirituality
  64. Spontaneity
  65. Strength
  66. Tact
  67. Thankfulness
  68. Tolerance
  69. Tradition
  70. Trust
  71. Understanding
  72. Unity
  73. Vitality

Helping our clients identify their values is a powerful coaching tool to help them create a life with meaning and value - it helps our clients realise what's truly important for them. We hope this list of sample values helps YOU!

If you do, or would like to do, values work with your clients you may also like our other resources on Values and Values Identification:

    1. *Free* Coaching Tool - 89 Value Examples - a form list of sample values to share with your clients..
    2. How to IDENTIFY a Client's Values - a simple 3 step process
    3. 7 Top QUESTIONS to Help Identify a Client's Values -  please comment & add yours to the list!
    4. How to PRIORITISE a Client's Values - a powerful, tried and tested method.
Emma-Louise Elsey Headshot

Contributing Author:

Emma-Louise Elsey has been coaching since 2003 and is the Founder of The Coaching Tools Company and Fierce Kindness.com. She's passionate about coaching and personal development. Originally a project and relationship manager for Fortune 500 companies she combined her love of coaching, creativity and systems to create over 100 brandable coaching tools, forms and exercises including 30+ completely free coaching tools. She now serves coaches and the coaching world through her exclusive newsletter for coaches, Coaches Helping Coaches Facebook Group and many other great tools for coaches, plus resources and ideas for your coaching toolbox. The Coaching Tools Company is an official ICF Business Solutions Partner.

Learn more about Emma-Louise & see all their articles here >>


  1. Epipola Taulafo

    I think the most important values of me is acceptance, impartiality, and strong


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