Make Your Marketing Work for YOU with Play and Your Deep Differentiator! | by Kristen Beireis

Do you ever wonder if you're doing your marketing right? Have you hired people to "teach" you the correct way of marketing your business? Has it ever felt right?

Here's the thing. Marketing is all about choices. And you get to choose which marketing strategies you want to play with. What really helps is being clear on who you are and what your deep differentiator is, when it comes to marketing you.

Step 1: Choose Marketing Strategies You Enjoy!

Did you know that any marketing strategy could work for your business?

It's true! Marketing experts teach strategies that have been successful. Any and all of them could be successful for you. You just need to choose which ones you want to play with.

Yes, I used the word "play". For me, marketing is something to play with. I play with different strategies, and in particular I play with the strategies that I absolutely love. I do this because this way I know I'll follow through - which automatically makes me more likely to be successful.

You always have a choice.

If you've done your homework, and you know how to utilize a marketing strategy you CAN make it successful for you. And it doesn't have to be hard. In fact, if you choose your marketing strategies based on who you are, then it's easy peasy! Which leads to:

Step 2: Identify Your Deep Marketing Differentiator!

As a coach, it's important that you know who you are.

And you probably already do. But do you know who you are when it comes to marketing?

Are you clear on exactly what makes you and the way you run your business special? Knowing the answer to this question can inform your marketing in ways that makes marketing your business a breeze! When you base your marketing on one thing that is deeply you, your marketing life gets much easier!

So, what's your deep differentiator?

I highly recommend you find that one deep differentiator that will help you stand out among all the people calling themselves a coach these days.

Then when it comes to your marketing choices, you just need to ask, "Does this fit with who I am when it comes to marketing?" and "Does it fit with my one deep differentiator?" That's all you'll have to answer.

Once you have a deep and authentic differentiator it will not only inform your marketing, but it helps you quickly and easily build trust with potential clients. Clients are able to quickly connect to the challenges you solve because you'll be able to clearly verbalize and write about them.

Here are 4 Questions You Can Ask to Look for Your Differentiation:

  1. What are the common or recurring themes you work with clients around?
  2. What is underneath the problems they come to you with? What is at the root of their issues?
  3. What's your personal story/struggle that relates to the theme? (this makes you relatable to your potential clients)
  4. What do you talk about within this theme that no one else in the industry is talking about? What makes you unique?

The joy of knowing your differentiation is that marketing and attracting clients gets a whole lot easier.

So, are you ready to step up, own who you are and use it to attract clients? Are you ready to make your own choices instead of playing follow the leader?

Use your deep differentiator to drive your marketing choices: I dare you!

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Kristen Beireis Headshot

Contributing Author:

Kristen Beireis is the Trust-Building in Marketing Expert at Coaches' Marketing Source. She developed a unique process that uses personal values to create a more innate way of marketing your coaching business. Then it became clear she wanted to put her energies into the non-profit world where she could make a different impact, changing lives. She is now an employee, working for a non-profit she loves. Every day is filled with exciting new adventures.

Learn more about Kristen & see all their articles here >>

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