Don't Have a Niche yet? Relax, Wait and See... Plus 6 Questions to Help You Coach What You Know!

Man with crystal ballI'll start by confessing that in the marketing world I would probably get a big fat "F". Don't get me wrong, I know who my clients are - and can describe them. But, it was years into my coaching practice before I understood who my clients were.

Marketers say that having a good niche makes it much easier to find clients - and for them to find you. Imagine a left-handed client who snowboards and likes to eat marshmallows finding a coach whose niche is left-handed people who snowboard and like to eat marshmallows - it's pretty much a 'done deal'.

For me, it was only when I looked back that I realized what drew many of my clients to me - my success in quitting the traditional '9-5'. Not only that, I moved from England to Canada, and then from Vancouver to Salt Spring Island and a totally new kind of life. My clients were keen to be coached by someone who had done what they wanted to do - to kick off their restraints and create a life they love...

So, what if you don't have a niche yet? Don't worry, get coaching instead! For some of us, discovering who we best serve comes over time as we learn, observe and grow. Chris Barrow, self-titled "Million Dollar Coach", built his coaching practice by specializing in coaching dentists to build thriving businesses. But he coached a LOT of dentists before he realised that was his niche!

So don't be in too much of a hurry - everything comes to he (or she) who waits. And in the meantime, a great place for everyone to start is to coach what you know.

Here are 6 Questions & Areas to Help You Coach What You Know!

  1. Industry knowledge: What industry/ies do you have experience in?
  2. Hobbies and Activities: Is there something you do in your spare time - volunteering or activities where you have knowledge and experience? What films and books are you passionate about?
  3. Client Demographic: Is there a particular age group, sex or some kind of demographic that you really bond with or feel comfortable with? What about the kind of clients that come to or are referred to you?
  4. Life Journey: What has your life journey taught you? What have been the major life experiences and set-backs you've had - and overcome? What have you achieved? People love someone who has 'been there and done that'
  5. Uniqueness: What's unique about you? Not necessarily a skill or talent (although it often is), but how are you different from others? What do people remark upon or ask you about? This could be languages you speak or maybe you're highly sensitive, left-handed or are highly positive and optimistic!
  6. Use Existing Credibility: In what areas of your life (and with whom) do you already have a lot of credibility? This is often knowledge-based but could be because you are well-connected or 'in the know'. What do friends and connections come to you for? Are you on any boards? Are you the 'go to' person for organizing kid's parties, giving environmental or stock market tips or helping people with their golf swing?

And if you've given this lots of thought and still can't seem to get to grips with a niche or a particular kind of client/coaching, don't let this slow you down! Get coaching - and figure it out as you go!

In Summary: Look for themes with your clients AND what you coach them around. Keep observing and asking questions and time and experience will show you the way.

You may find these other articles on how to fund your niche useful:

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