How to Get Potential Coaching Clients to Engage With Your Website! | By Kenn Schroder

An awesome first goal that most coaches have on their business journey is getting a full roster of clients!

Coaches typically want 5-10 ongoing clients that pay a good fee to add income to the household, go part-time at their job or completely shift into coaching full time.

So, the first order of business for many is to get a professional website up that builds high credibility and gives them the confidence to promote their coaching.

And in reviewing over 1,000 websites in the last 10 years, the reality is that most coach websites are messy, confusing, and boring - and never generate a single lead.

It's so frustrating when you spend a lot of time and hard-earned cash to end up with a website that doesn't do much. So, how do you avoid making another website that does nothing but gathers cyber-dust?

Well, here are 3 essentials to create a coaching website that works:

1. Focus on the visitor's interests

Many coaching websites talk too much about how coaching works. They try to teach the modalities and techniques.

And while these things are cool, get the visitor jazzed up about hiring you.

It's much better is to frame things from the client's perspective. Try these instead:

  • Are your clients struggling with overwhelm and stress at work, but need to remain focused and productive? Write about that!
  • Are your visitors feeling dissatisfied, empty or unfulfilled in life? Do they feel want more excitement and meaning? Focus on this!
  • Do your clients struggle to fit a new leadership role having come from a more technical or follower position? Talk about that stuff!

Kenn's Power Move: Try eliminating the word "coaching" from your website. Does it still make any sense? If not, start thinking about things from your visitor's perspective.

2. Build your credibility

Doing #1 above will build lots of rapport. Because it shows them that you understand them.

In addition, the following items help build your credibility:

  • Tell success stories and share testimonials of others who you have helped.
  • Share your personal story of succeeding and overcoming challenges. Where possible, try to ensure these are relevant to what you do!
  • Have a system, process or set of beliefs that guide you as a coach. This says you have methods that work.
  • Let your personality shine through in your content. This shows confidence and authenticity - which people love.
  • Publish educational articles, well-written blogs and helpful videos on topics that interest your audience.

Think about the thought leaders, authors and bloggers you trust and follow. Haven't they exhibited much of the above?

3. Invite visitors to get in touch with you

Visitors to your website want to make changes and create a better future. They want to overcome struggles and achieve important goals.

And to do that, action is necessary.

Like any good coach, your website must steer visitors towards taking action to create the future they desire. For example - to contact you for a coaching session - whether it's a short free call or a longer paid session.

Action is good to both help the client reach their goals AND for you to earn money as a coach.

Kenn's power move: Have a call-to-action for visitors to sign up for your email list. Doing so gives visitors an easy first step to get to know you and it gives you the power to reach out to them.


While it's true that your website must promote your business, for it to work for you it needs to be all about the visitor.

To get potential clients to contact you from your website, it must 1) Speak to their needs, 2) Build your credibility as a great coach and 3) Inspire them to take that first step and contact you.

So remember: Your website is all about your visitors!

Editor's Note: Join our Facebook Group Coaches Helping Coaches and ask Kenn your "Burning" website questions!

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Contributing Author:

Kenn Schroder jumped the corporate-world ship to pursue his passion for "creating on computers" as a web developer in 2001. (We like to call him the revenge-of-the-nerds geek from the 80s who loves coaches, but don't tell him we said that!). A sea of tips, tools, and tales of creating websites and attracting clients from Kenn, the web designer for coaches, at 

Learn more about Kenn & see all their articles here >>

Image of Client considering Coach's Website by Aaron Amat via Shutterstock

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