3 Reasons to Write That Coaching Book (and 7 Quick Tips to Get Started) | by Ruby McGuire

Coach holding laptop planning to write a book with office behind them

You've done your coaching qualifications and have a wealth of knowledge and expertise. You have skills and tools to help create transformation—but you may not be attracting as many clients as you hoped.

If this sounds familiar, a book is a great marketing tool to add to your business. It allows you to share your insights and learnings, connect with potential dreamie clients and build credibility. Because people take you more seriously when you've written a book on your area of expertise.

A book can be a game-changer for your business, and you can repurpose it in many ways. I like to call it "the new business card."

Let's explore three top reasons you should consider writing a book and some simple steps to get started.

3 Reasons to Write Your Coaching Book

1. Build your know-like-trust factor

You've likely heard of the know-like-trust factor, which can take time to build.

You probably already share snippets of useful information when you create online content. But a book allows you to delve deeper into various coaching topics, positioning you as the go-to expert in what you do.

So a book is a great way to share your expertise and help potential dreamie clients get to know you better. This is what creates the know-like-trust factor.

As you write your book, you'll also learn more about your topic. So as well as establishing you as a thought leader, it also boosts your expertise and credibility.

2. Attract new clients and reach more people

Books are an easy way for new people to discover you.

We all love sharing book recommendations, and your book can allow people who appreciate your work to do just that.

It's also a gateway for new business opportunities. Once you've written a book, you might attract speaking gigs, get invited to be a podcast guest or even be featured in the media.

As your book gains visibility, you'll attract people who love your message and ideas. This can create a steady stream of new business.

And you'll also have opportunities for global reach, increasing your impact.

3. Build passive income

Will you become a bestselling author selling millions of books? Who knows! But one thing you can be sure of is that you'll be able to use your book in many ways. For example, you might:

  • Run workshops based on topic areas within your book.
  • Create online courses based on the book's content.
  • Create workbooks to accompany your book.

You can create multiple income streams from the content of one book.

And Here are 7 Quick Tips to Get You Started

Writing a book can seem daunting. But you simply need to break the task down into manageable chunks. Here are a few simple tips to get started:

  1. Decide to commit to writing your book, and set aside time to make it happen.
  2. Write a list of everything you already know in your topic area, along with items that might need more research.
  3. Create a simple structure for your book.
  4. Set yourself a weekly writing goal, and get someone to hold you accountable for meeting that goal.
  5. Focus on writing and getting your ideas onto the page—but avoid getting into editing at this stage. Writing and editing are two very different things. This stage is about getting everything out on paper rather than analyzing it.
  6. Once you've written your book draft, allow it some time to "percolate".
  7. Then start to edit and refine your manuscript.


So, there you have it: 3 reasons you should consider writing a book for your business and a few simple tips to get started.

Writing a book has so many benefits. It can help you grow your business more quickly. And by establishing yourself as an expert, you can attract new clients and reach more people. Plus it also allows you to create multiple income streams!

So don't keep your message a secret. Share it with the world. Start planning your book today and unlock many opportunities in your coaching business.


If you liked this article, you may also like these articles (also from Ruby):

Ruby has co-authored a successful training program with Dawn Campbell called How to Write AND Finish Your Book in 90 Days. If you want to get a first draft of your book written before Christmas, the program will run again in September 2023. Find out more here

Contributing Author:

Ruby McGuire is a Business & Mindset Queen. She's an Accredited Master Coach & Master Mentor with the IAPC&M, Trainer, Inspirational Speaker and Author of multiple books. She loves helping her clients step up and become leaders (aka Queens) of their businesses. She helps her clients develop their leadership and business skills, create a success mindset and attract dreamy clients. She is a Brit on a mission to live a simpler life without marketing on social media so that she can spend more time in her beautiful Scottish surroundings. You can find her at her pretty online home, over on her podcast show, Rock Your Fabulous Biz, and here where she shares her Mini Guide to Marketing Without Social Media. When she’s not working you’ll find her surrounded by books, making hand-made cards, and enjoying life with her hubby, little dog and chickens (usually with a Whittard Vanilla cappuccino in her hand)!

Learn more about Ruby & see all their articles here >>

Image of Coach holding laptop planning to write a book with office behind them by Vadym Pastukh via Shutterstock


  1. Wendy Buckingham

    Lots of great tips here. I found having a book one of the best ways of raising my profile and attracting clients. And it’s one thing to write a book but another to actually get it published and sell it. From my own experience in writing and publishing I would like to add to the mix one of my eBooks “How To (Easily) Write A Book About Your Coaching Niche and 3 Ways to Publish. You can preview and get some of the tips for success here.” https://www.lifecoachingprofessionally.com/write-a-book.html

  2. Vancouver CEO Training

    Firstly, it allows coaches to establish themselves as experts in their field and gain credibility among their peers and potential clients. Secondly, a coaching book provides an opportunity to share valuable insights, strategies, and experiences with a wider audience, thus making a positive impact on the coaching community as a whole.


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