Your Brand

We are always communicating. But what message are we sending? This article helps you ensure your marketing materials and brand is inclusive.

One of the biggest challenges many coaches face is communicating the unique value of their offer. And this is where a Signature Program can really help. It's understandable. Coaching is super...

Are you tired of chasing after clients? Do you want a powerful offer your ideal clients are hungry for and an easy way to boost your income? That's the power of a Signature Program—your unique way of helping your clients get their desired results.

Do you ever get uncomfortable when making your offer in a strategy session? You feel really good during the discovery process. You're building rapport, listening deeply and adding value. Then when it...

Wow - we really enjoyed this awesome webinar from Cindy Schulson - jam-packed with information to help you market yourself better! Cindy dispels myths, and answers juicy questions right to the very end of...

Have you noticed how much we coaches get marketed to online? Sometimes I feel totally overwhelmed by all the information, fast-paced videos, sales pitches, squeeze pages and more. I get a little annoyed too -...

Being a business owner can make you feel as though you need to be super serious. You've gone from being a small cog in someone else's business to being top dog! It can feel high-pressure, but only if you let...

You may have heard about Signature Programs—but aren't quite sure what they are, why they're valuable and how to go about creating one. From Virtual Retreats to One Day VIP Programs and Individual...

Your "About" page is the second most visited page on most websites after your home page. But let's face it, writing your "About" page can be painful. There are many professional writers who don't enjoy...

In the marketing world, knowing what makes your business unique is known as your Unique Selling Proposition (USP). Your Unique Selling Proposition (USP) is whatever makes your business distinct and...