The Coaching Tools Company Joins The Guiding Matrix: What This Means for You

A New Chapter for The Coaching Tools Company

We are thrilled to announce that The Coaching Tools Company has been acquired by The Guiding Matrix, a global leader in leadership, business, and coaching solutions. This exciting partnership marks a significant milestone for us and creates new opportunities to expand our offerings and continue supporting our worldwide community of coaches. Our mission remains the same: to empower coaches with the tools, resources, and support they need to thrive.

Message from Erwin de Grave, the new CEO of The Coaching Tools Company

"I am honoured to take on the leadership of The Coaching Tools Company at this pivotal moment. Building on Emma-Louise's incredible legacy, we are committed to continuing the delivery of high-quality tools and resources, while expanding our offerings to meet the evolving needs of the global coaching community."

"With the combined business, coaching and leadership expertise from The Guiding Matrix and The Coaching Tools Company, we look forward to helping coaches grow their practices and transform the lives of those they serve."

Message from Emma-Louise Elsey, Founder and previous CEO of The Coaching Tools Company

After 15 years of building and nurturing The Coaching Tools Company, I am excited to announce this new chapter in our journey. This decision allows me to focus full-time on my passion project, Fierce Kindness, while knowing that The Coaching Tools Company is in excellent hands with The Guiding Matrix. They share our commitment to providing high-quality coaching tools and are ready to build on the strong foundation we’ve established. I am confident that under their leadership, the company will continue to thrive and evolve, offering even more value to coaches around the world.

You can read Emma-Louise's personal message here >>

What Does This Acquisition Mean for You?

The acquisition will bring many exciting developments to our community. Here’s what you can expect:

• • Same High-Quality Tools and Resources
    You’ll continue to have access to the wide range of coaching tools, exercises, and articles that you’ve come to rely on from The Coaching Tools Company.
  • Enhanced Offerings
    With the backing of The Guiding Matrix, we’ll be expanding our catalogue of tools and services. Expect new products, resources, and opportunities designed to help you grow your coaching practice.
  • Expanded Coaching Expertise
    Under the leadership of the ICF-credentialed Master Coach Dr. Steve Jeffs, The Coaching Tools Company is now backed by an expanded team of Coaches with deep expertise in organisational coaching, business transformation, and leadership development. This means even more advanced support for your coaching practice, from life coaching to high-level organisational coaching and leadership training.

• Improved Support
  We’re committed to providing even better customer support as we grow. Our team is here to help you navigate the expanded offerings and make the most of our tools for your coaching journey.
• Seamless Transition
  For current customers, there’s nothing you need to do. Your accounts, subscriptions, and access to our resources remain unchanged. Our website will continue to operate as usual, and we’ll notify you in advance of any future updates.

A Word from Dr. Steve Jeffs, the new Head Coach from The Coaching Tools Company

"The Coaching Tools Company is a cornerstone of the coaching community. As a master coach, I recognise the importance of systematising coaching, and these coaching tools are a fabulous way for coaches to take their coaching to the next level. I am excited to explore new ways we can support coaches as they deliver their coaching journeys."

"With the backing of The Guiding Matrix, we are well-positioned to help our global coaching community to not only grow their coaching skills, but also build thriving, sustainable coaching businesses."

FAQs: Your Questions Answered

1. Will I still have access to the same tools and resources?
   Yes! The Coaching Tools Company will continue to offer the same high-quality coaching tools, exercises, and articles you’ve come to trust. In fact, you can expect even more resources to become available over time.
2. What changes can I expect with The Guiding Matrix now in charge?
   In the short term, you won’t notice many changes. Over time, we’ll be expanding our offerings and providing additional resources and support for coaches. We’ll keep you updated as we introduce new tools and services.
3. Will the pricing change?
   No immediate changes are planned for the pricing of toolkits and products. If there are any updates in the future, we’ll ensure you have plenty of notice and all the details. Ensure you are signed up to the Launchpad Newsletter to get all of the latest updates and early access to any sales. 
4. Who do I contact if I have questions or need support?
   Our customer support team remains the same and is here to help. Feel free to contact us here, and we’ll assist you with any questions or concerns.
5. Who is The Guiding Matrix?
   The Guiding Matrix is dedicated to helping coaches build successful, scalable, and thriving coaching businesses. Understanding that coaches are passionate about serving their clients but often struggle with the business side of coaching, The Guiding Matrix provides the tools, systems, structures, mentoring, and coaching expertise necessary to allow them to focus on their core mission. 

The Guiding Matrix partners with coaches to ensure that they can be successful as the CEO of their business as well as the Coach in their business. 

• Learn More About The Guiding Matrix here>>
• Read the Official Press Release here >>

What's Next?

As we move forward with our new leadership team, you can expect to see even more exciting tools and resources designed to help you succeed as a coach. 

Stay tuned to the LaunchPad and Facebook group for updates on new offerings and exciting next steps!

Thank you for being part of our journey—we look forward to continuing to support your growth as a coach!