MASTER THE WHOLE CLIENT JOURNEY

From good to unforgettable — coach with confidence, presence, and structure

Most Coaches Focus on the Session. The Best Ones Design the Whole Journey.

A FREE live training for heart-led coaches who want to grow their impact—and guide clients through meaningful, lasting transformation.

Tuesday, 17th June 2025

11am NY / 4pm UK

Zoom

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Dr. Steve Jeffs & Erwin de Grave

Why WATCH

Most coach training focuses on what happens in the session — from topic to accountability. But real change? That happens across a thoughtfully designed journey.

In this one-time webinar, Master Coach Dr. Steve Jeffs and Mentor Coach Erwin de Grave will show you how to shift your coaching from isolated sessions to a cohesive, transformational experience.

You’ll learn how to think like a director, not just a participant — crafting a “season” of coaching that builds momentum, deepens engagement, and delivers lasting value.

It’s time to move beyond “What’s your topic today?” and start leading clients through a process that supports real, sustainable growth.

This session is practical, inspiring, and full of insights from decades of coaching and mentoring experience. You’ll leave with more clarity, more confidence, and a clear path to elevate your coaching.

What You'll Learn

  1. The mindset shift that separates good coaches from transformative ones
  2. Why your client’s success depends on more than just what happens in the session
  3. How to train your clients to be great coachees — and why that changes everything
  4. The difference between “good” and “great” clients — and how to consistently create the latter
  5. A metaphor that reframes the entire coaching process — and helps you communicate your value
  6. How to create a coaching journey that leads to better outcomes, stronger relationships, and more referrals

Who This Is Perfect For

This webinar is for any coach who wants to grow their confidence, deepen their impact, and feel fully prepared to lead meaningful client transformations.

You’ll get huge value from this session if you’re:

  • A life coach wanting more structure and consistency
  • An internal or L&D coach supporting others within an organisation
  • A newer coach ready to fast-track your effectiveness
  • A seasoned coach who senses there’s a deeper way to serve your clients

If you’re committed to your growth — and to being a coach who makes a real difference — this is for you.

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Meet Your Hosts

Dr Steve Jeffs is a Master Certified Coach, business psychologist, and leadership expert with over 20 years of experience working with senior leaders and executive teams around the world. He’s coached thousands of hours, holds a doctorate in leadership, and is co-author of the Amazon bestseller Stuck No More: Practical Self-Coaching for Everyday Problems. Known for his clarity, presence, and strategic thinking, Steve helps leaders cut through complexity and lead with greater impact. He has served on global coach training faculty and believes coaching should deliver both insight and meaningful results.

Erwin de Grave is a seasoned business mentor, and CEO of The Coaching Tools Company, bringing over 25 years of experience in business consultancy. He specializes in strategy, systems, and sustainable growth, and has supported businesses across multiple industries to scale with clarity and purpose. As co-creator of a coaching business mentorship program, Erwin empowers coaches to streamline operations, attract more clients, and build profitable, purpose-driven practices. Known for his strategic mindset and practical approach, he helps coaches implement proven business foundations with confidence. Erwin is passionate about helping coaches thrive by turning their passion into a sustainable and impactful career.

Dr Steve Jeffs & Erwin de Grave

Frequently Asked Questions

How long is the webinar?
60 minutes.

Is it really free?
Yes. Show up, learn, and leave with actionable strategies. 

Will there be a replay?
Register anyway and we’ll send you the recording.

I’m new to coaching—should I attend?
We assume some coaching experience. If you’re brand‑new, you’re also welcome.

Ready to become the coach clients love to work with — and stay with?

Spaces are limited—register now.

Register for the webinar

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