Marketing and Sales

One great way to establish if you have a clearly defined niche is if you can answer these questions: Where do your clients hang out? What magazines do they read? What websites do they visit and what groups do...

I'll start by confessing that when I was a life coach, in the marketing world, I would have been given a big fat "F". Don't get me wrong, I knew who my clients were - and could describe them (eventually)....