Marketing and Sales

I know it's still November but in a few days it will be December - and the holiday whirlwind (if it hasn't already) will soon begin. However, we don't need to get caught up in the holiday madness - we just...

We live in a world today where people read reviews of everything before they buy - and coaching is no different. Client testimonials are a very powerful marketing tool because they're a personal...

One of the hardest things when starting out seems to be deciding how to price our services. There always seem to be discussions on Coaching Forums, Linked In and various Facebook Groups. So I thought I would...

One great way to establish if you have a clearly defined niche is if you can answer these questions: Where do my ideal clients like to hang out? (consider 'in person' group and activities as well as...

I'll start by confessing that when I was a life coach, in the marketing world, I would have been given a big fat "F". Don't get me wrong, I knew who my clients were - and could describe them (eventually)....