office-Hand_and_pen_writing_2Thank-you for your interest in submitting an article for The Coaching Tools We send out a newsletter with article, weekly, to over 26,000 coaches.

To get a feel for our newsletter and articles, see the newsletter archive here >> (please note new newsletter design starting November 8th 2015) and our guest author posts here >>

We accept submissions of articles of 500-1500 words on subjects which MUST be helpful, informative or inspirational for coaches and people interested in coaching.

We plan our articles 3+ months in advance so if you want to write for a specific theme, please let us know 3-6 months ahead of time, and submit your article 4-6 weeks before the start of the month that corresponds to your theme.

Also on this page: 1) Guidelines/What We're Looking For, 2) Article Writing Tips, 3) Suggested Article Topics and 4) Upcoming Themes.

IMPORTANT - we will NOT consider your article if:

  • It feels like a sales pitch.
  • It is not of interest to coaches or people interested in coaching.
  • You mention your business or include website links within the article: All promotion and links MUST go in your bio/article byline which is included at the end of your article.

Make it COACH Specific!

  • We're not interested in generic articles that can be found on any self-development or coaching blog. Your article must specifically address coaches!
  • This means for example, an article on meditation, self-care or time management alone is not of interest (unless you have some unique or refreshing angle). However, an article exploring how to encourage clients to meditate, or the unique issues of self-care or time management for a COACH is more interesting.

PLEASE be aware:

  • ABOUT YOU: We would love for you to include links to your website, social media page or a product you offer - but only in your sign-off.
  • We reserve the right to edit your article title, content and to make formatting changes before publishing.
  • We only contact the authors of successful submissions. If you want to email us and follow up, we will respond.
  • Your article may be a reworked article - but must NOT be exactly the same as another one you have already published.
  • Finally, we recommend you review our Inspiring Article Topic Suggestions/Ideas below.

GUIDELINES/What We're Looking For:

  • Our style is professional, helpful, lighthearted (mostly) and approachable.
  • Your article should Entertain, Educate or Inspire our readers - or all three! Ask, "Does this article expand the (coach) reader's thinking, give fresh perspectives, solve a problem, inspire, teach or help coaches help themselves or their clients achieve their goals?"
  • We love practical articles with useful tips, follow-up actions or questions to ponder. A thoughtful question or point to ponder can be added onto the end of ANY article!
  • Special Note: There is plenty of sales & marketing material available online for coaches already and many people selling systems and techniques to help. If you'd like to write about Sales & Marketing for coaches, make it punchy (challenging or surprising) or give it your unique spin!

Article Writing TIPS:

  1. THINK CAREFULLY about your TITLE! Write a title that solves a problem or helps coaches achieve their goals. Numbers work well eg. 9 Steps to XXX, 3 Things you Must Know About YYY  See how your title scores here >>  In fact your article title is a good place to start writing from!
  2. Be AUTHENTIC and show your PERSONALITY. There are so many articles online - on every topic imaginable. What makes an article interesting is when it has personality!
  3. PRACTICAL: What can your fellow coaches DO once they have read your article or story? What practical actions/next steps/tips/suggestions/journaling prompts can you leave our readers with? These are good to wrap up with.
  4. INSPIRING: Will our readers feel better/encouraged/not so alone/learn something from reading your article or story?
  5. EDUCATIONAL: What interesting and useful knowledge or expertise can you share? Tailor your article so that readers will understand how what you're sharing applies to them - and to coaching.
  6. EXPERIENCE LEVELS: For maximum appeal, pitch your article to intermediate coaches (this way it will be useful to everyone from beginners through to experts).
  7. Make it UNIQUE! How can you approach a topic so we learn something new? For example, what new angle can you approach a subject from? How specific will you be? What could we do with this information?

Suggested Article TOPICS / Ideas:

Here are some recommended topics (that coaches have requested) in our surveys:

  • Articles about The Value and Benefits of Coaching: Something so many of us struggle with...
  • Case Studies: Learning from other people's successes and mistakes. NOTE: If mentioning clients respect confidentiality/be sure you have permission as appropriate. Check ICF Ethics here)
  • New (to us) Coaching Tools, Activities or Exercises! Could be for sessions, groups or workshops.
  • New (to us) Coaching Skills, Models and Techniques
  • Coaching and Life Skills: Motivation and Focus, Building Rapport and Trust, Goal-Setting, Visioning, Dreaming, Values and Beliefs, Emotional intelligence, NLP, Neuroscience
  • Coaching Questions: Great Questions, Questioning Skills and Techniques and How to Have Powerful Conversations.
  • Fulfilling our potential as coaches! Dealing with our fears, limiting beliefs, self-doubt or lack of confidence. How to Maximise our own potential.
  • Making a difference in the world: How to empower others and help our clients grow and prosper.
  • Helping the client have "Aha" moments: How to share OUR message.
  • Better Organization: Systems, How to Get Help eg. a Virtual (or Personal) Assistant
  • Tools to Build your Business: Growing your client base, coaching practice and income. Also how to find clients and convert prospects and enquiries into clients.
  • Marketing and Sales: Niching, enrolling clients, effective marketing, how to find clients and how to convert prospects and enquiries into clients. (NOTE: Be sure your contribution adds something new - an angle, personal story or tips in a way we haven't heard them before).

Submit your article here >>

Upcoming Monthly THEMES:

  • These are "loose" topics - feel free to think broadly/play with the subject!
  • The article MUST BE coach-focused: helping coaches help their coaching clients - or helping the coach themselves.
  • Especially helpful are articles with X number of tips, tools, techniques, ideas, we also love inspiration, how tos, things to avoid – with great examples or stories to back them up.
  • Any time you have a unique angle or perspective or unique wisdom from your experience to share, our coaches love it!
  1. (no spaces) JANUARY 2017: Goal-Setting
  2. (no spaces) FEBRUARY 2017: The Skill of Questioning
  3. (no spaces) MARCH 2017: Powerful Communicating! (Ideas include Managing Conflict, Managing our Inner Critics/Gremlins, Relationships, Setting Boundaries)
  4. (no spaces) APRIL 2017: Work/Life Balance: Coaches & Clients (Ideas include Setting Boundaries, Time management, Prioritization, Focus/Chasing shiny objects, Taking time out to recharge and think, How to find more time, Dealing with Overwhelm, Procrastination, Habits for Success)
  5. (2 spaces left) MAY 2017: Creating More Aha Moments! Inspiration & Ideas for your Clients
  6. (2 spaces left) JUNE 2017: Leadership and Coaching
  7. (only 1 space left) JULY 2017: Growing Coaching Skills & Coaching Challenges (Ideas include Growing confidence as a coach, Imposter Syndrome, Dangers of Coaching (sabotaging your clients with praise? Dangers of Cheerleading/Positive Judgement), ANYTHING on Core Competencies, Coaching Models, Listening,  Coaching Mastery)
  8. (2 spaces left) AUGUST 2017: Motivation & Empowering Your Clients! (Ideas include How Coaches Can Motivate Clients (or can they?), Using Humor, Humor in the Workplace, Employee Motivation, Career Coaching)
  9. (no spaces) SEPTEMBER 2017: Workshops and Group Coaching (Ideas include - How to run workshops, Effective workshop tips, Group Coaching how tos and Ideas)
  10. (2 spaces left) OCTOBER 2017: GROW Your Coaching Business (Also Heart of Coaching / Why & How Coaching works) (Ideas include How to Get more clients/ leads, Converting clients, Benefits of coaching, What is The Heart of Coaching? Why Coaching works, Where to find new clients, How to attract clients, How to convert into paying clients, Dealing with common sales objections, Niching/finding ideal client, Creating a signature program)
  11. (2 spaces left) NOVEMBER 2017: Mindfulness, Meditation & Coaching (Ideas include How to bring mindfulness/meditation into coaching, Coach-specific practical tips & ideas eg. how to incorporate into coaching)
  12. DECEMBER 2017: Celebrating Coaching (and You!) (Ideas include the Benefits of coaching, Great coaching success stories)

Submit your article here >>


Finally, if you know someone who might be interested in reaching over 26,000 coaches by writing for The Coaching Tools, send them the link to this page!