Marketing and Sales

Have you noticed how much we coaches get marketed to online? Sometimes I feel totally overwhelmed by all the information, fast-paced videos, sales pitches, squeeze pages and more. I get a little annoyed too -...

Newly trained coaches typically are eager to start coaching. You've practiced the necessary skills and you're ready to put up your shingle and watch the business flow. If only! The reality is that at the...

You want to help others with your coaching business and you need clients to stay in business. Money flows to you through other people. Who those people are - and the problems you help them solve - is the...

Being a business owner can make you feel as though you need to be super serious. You've gone from being a small cog in someone else's business to being top dog! It can feel high-pressure, but only if you let...

In 2017 the ICF created a brand new Community of Practice (CP) with a focus area of "Life Vision and Enhancement" - for those who do life coaching in their practices. I (Emma-Louise Elsey) was asked to...

International Coaching Week is the week for a global celebration of coaching—and a celebration of you, the coaches who make the world a better place.  Created for International Coaching Week, but can be...

Here at The Coaching Tools Company, we often ask ourselves how we can support the coaching industry, how can we spread the word about the value of coaching? and How can we help coaches grow their businesses?...

As our Valentine to fabulous coaches, we created these two brand new coaching infographics to celebrate coaches and the creative partnership that is coaching—using LOVE as an acronym. What a perfect way to...

Do you ever wonder if you're doing your marketing right? Have you hired people to "teach" you the correct way of marketing your business? Has it ever felt right? Here's the thing. Marketing is all about...

So you're a coach, and you want to work with lots of amazing people, but there's a problem. You HATE doing that whole, "Will you be my client?" thing! First, to reduce some of the fear around reaching out to...