2 Simple Strategies to Attract New Dream Clients | By Ruby McGuire

So you're a coach, and you want to work with lots of amazing people, but there's a problem. You HATE doing that whole, "Will you be my client?" thing!

First, to reduce some of the fear around reaching out to people to talk about them working with you, I want you to do a simple reframe: You're not selling anything... You're building relationships to find out if you can help someone!

The best way to build a business is by connecting with people. When you come from a place of 'selling' it can feel really icky and uncomfortable. But when you come from a place of offering services and have the intention of building relationships a lot of fear is dissolved.

You simply want to find out if you can even help that person and if you can then to invite them to take the next step with you, whatever that next step is, ie. join you on a call to learn more about a program you're offering etc.

So, below I share two ways you can connect with, and attract, your dream clients through simple conversations...

Here are 2 Super Simple (Non-Sleazy) Strategies to Help You Bring in New Dream Clients:

1. Invite People to Jump on a Call with You

Sounds scary? It doesn't need to be. Below are 3 easy steps and some wording you can use!

Here are 3 Simple Steps:

  1. Set an intention of how many people you'd like to get on the call. Don't stress about it, simply hold the intention that people will want to speak with you.
  2. Write down 5 people you think would be a good fit for you to work with.
  3. Then send them a little message.

Here is Some Sample Wording for Your Message:

"I've pulled together a fabulous package that I think would be a perfect fit for you. It will help you to…" (write down the problem they are struggling with) "Would you like to find out more? If so, let's jump on a call."

IMPORTANT: It's great if they say yes to joining you on a call, but the world won't end if they don't. The key thing here is that you were brave enough to ask. As they say in the film, 'We Bought A Zoo', all it takes is 20 seconds of insane courage. Mission accepted?

2. Invite People to Help You with Some Market Research

Here are 3 Simple Steps:

  1. Create an image with some wording for a social media post, inviting people onto a call with you - to learn more about them!
    TIP: Using an image is more engaging and helps your post get noticed.
  2. Prepare some questions - market research - around what they're struggling with. Pull together a little form that you can use to ask your dream clients some questions.
  3. Offer a coaching session in return for answering your questions.
    TIP: In the session you offer in return, focus on helping them with one of their problems in some way. If at the end of the call you believe you can help them on a deeper level with their challenges, then invite them on another call with you to find whether you'd be a good fit. If not, take the learnings and let go of any attachment. Instead set a date to follow up with them again in the future - a check-in to find out how they're getting on. This will keep you top of mind.

Here's an example image I've used in the past:

Here are Some Sample Questions:

  • What's your typical day like? (This helps you understand some of the demands on their time)
  • What are the top 3 biggest challenges in your life/biz?
  • If you could solve one thing in your life/biz right now what would it be?
  • What do you think holds you back in your life/biz?
  • How would life be different if you could fix this one thing?

As you start to do more research and feel more confident you can add in lots more questions. For now, this is about you getting over the fear of holding these market research calls in the first place, so we're keeping it super simple.

Here are a Few Different Ways You Could Invite People for Your Market Research:

  • Group invites - invite the people in your own/other groups onto a connection call (people in your group already love what you do!).
  • Strategy Sessions - You could offer free planning type calls to help them on one particular issue.
  • Taster Sessions - Give them a sample of the work that you do, a taster.

TIP: Get creative, have fun with all of the ways that you could invite people to connect with you. Don't see it as a chore, but a fabulous way to learn more about your dreamies so that you can grow your business.

The key to all of these calls is to get to know more about them, how you can best serve them, and then if appropriate invite them to work with you.

Now It's Over to You:

Which strategy would work best for you? Dedicate some time this week to bring new clients into your business. It doesn't need to take long!

I wonder what might happen if you just have 20 seconds of insane courage this week?

Let us know how it goes in the comments below. We'd love to hear from you!

If you want to create discovery calls - as if by magic - to attract dreamie clients into your business, Ruby has a Special Offer on her Discovery Call Magic Programme. Find out more here >>

Ruby McGuireContributing Author: Ruby McGuire, Visibility Diva, aka Queen of Connection, is a mum, wife, cappuccino lover and introvert. She helps unseen solopreneurs step up and shine on/offline so they can make money doing what they love. She's an Accredited Senior Coach, Author of Ruby's Visibility Tips, a Trainer, NLP Practitioner & Coach, an EFT Practitioner, writes for International Coaching News & various online articles. Get more Ruby with her podcast show on iTunes: Rock Your Fabulous Biz. You can also find Ruby at her pretty online home or here on Facebook. Failing that she may be satisfying her obsession of pinning on Pinterest! Finally, check out her Visibility Quiz, where you can find out just how visible you really are!

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