Why Have a Niche? With 5 Steps to Find Your Best Coaching Niche | By Steve Mitten, MCC Reading Time: 2 min Watching hundreds of coaches develop their businesses, I have come to the opinion that a good niche increases your marketing effectiveness by at least 3 fold (sometimes as much as 10 fold). In other... Read More...
The Problem With Selling 'Coaching' | By Steve Mitten, MCC Reading Time: 2 min A common marketing mistake One of the most common marketing mistakes coaches make, is to try and sell "Coaching". The problem is that very few people—less than 1 in 1,000—really know what coaching is... Read More...
Rapport: The Magic Ingredient in Relationships by Steve Mitten, MCC Reading Time: 2 min In this brief but compelling article from Steve Mitten's archives, he helps us explore the value and purpose of rapport, an essential element of our coaching relationships. The ability to establish... Read More...
4 Uncommon Questions from Shamanic Wisdom to Give You a Boost | By Steve Mitten, MCC Reading Time: 2 min This article by Master Coach Steve Mitten looks at 4 uncommon, yet powerful, questions you might get asked by a shaman if you were feeling lost, uninspired or perhaps just not at your best. We'd love to... Read More...
Are You Doing Too Much? The Perils of Multitasking | By Steve Mitten MCC Reading Time: 3 min This article from Master Coach Steve Mitten looks at the perils of the relatively recent phenomenon of multitasking. The explosion of online tools, resources and apps that—even while they're extremely... Read More...
De-Stress Series: What Are Your Clients' Stressor Values? | By Steve Mitten, MCC Reading Time: 3 min This insightful article and coaching tip from Master Coach and Past ICF President Steve Mitten calls to your attention a sub-set of values he calls "Stressors" that can impact the progress a client makes in... Read More...
Are You Disco Ball Marketing? And Why You Need a Niche! | By Steve Mitten MCC Reading Time: 2 min This article by Master Coach Steve Mitten, helps us understand the importance of having a niche—or focus—in your practice. Do you remember the disco ball? That round, multi-faceted, mirror-ball... Read More...
Forget The 7 Deadly Sins, Focus Instead on The 7 Beautiful Virtues! | By Steve Mitten, MCC Reading Time: 2 min As a culture, we have a tendency to focus on the negative. That's why I liked this article by Master Coach Steve Mitten. I found myself wondering, "What would be my 7 Beautiful Virtues?". Well, see what... Read More...