Author: Dr Steve Jeffs, MCC

Dr Steve Jeffs is the Director of Coaching at The Coaching Tools Company and Co-Founder of The Guiding Matrix. He began his coaching journey over 20 years ago, earning his MCC credential after thousands of hours coaching leaders around the world. With a background in psychology and a Doctorate in Leadership, Steve blends practical coaching with deep insight to help people get unstuck and move forward. He is passionate about coaching, leadership, and creating practical tools that make a lasting difference—for coaches, their clients, and organisations alike.

Scroll down for more about Dr Steve, including his social media links, website—and a list of his articles.

About Steve

• Lives in: West Sussex, UK
  
• Business Name: Excellerant Strategies, The Guiding Matrix
• Type of Coach: Executive and Leadership Coach, Business Coach
• Professional Accreditations: DBA, MPsych, MCC, CPCC, MGSCC, Master Strengths Coach, NLP Master Prac,

Author Bio

Dr Steve Jeffs is a Master Certified Coach (MCC), business and organisational psychologist, and leadership transformation expert with over 20 years of global experience. Before becoming a full-time coach, Steve led large-scale leadership assessment and development programs, organisational change initiatives, and cultural transformation projects across the Middle East, working with government bodies, multinationals, and high-growth businesses. His early career as a registered psychologist and management consultant continues to shape his pragmatic, systems-oriented approach to coaching and leadership.

Today, Steve serves as Director of Coaching at The Coaching Tools Company, where he brings together his expertise in psychology, strategy, and personal development to create practical, impactful tools for coaches and leaders alike. He is also the Co-Founder of The Guiding Matrix, a company dedicated to helping coaches grow sustainable businesses while expanding their leadership capacity.

With over 5,000 coaching hours, Steve has worked with executives and teams in more than 20 countries, including in the UK, UAE, KSA, USA, Egypt, South Africa, and the Philippines. His coaching clients include leaders from organisations such as HSBC, Siemens, Roche Diagnostics, STC, Etisalat, Sanofi, and Dubai Holding. As one of the first MCCs in the Middle East, Steve has also trained and mentored over 1,000 coaches globally and continues to supervise coaches through their credentialing journeys.

Steve is a multi-award-winning coach, recognised globally for his work on leadership and innovation—including honours from the World Innovation Congress and CHRO Asia. He is co-author of Stuck No More: Practical Self-Coaching for Everyday Problems and Shift Up: Strength Strategies for Optimal Living, and is the creator of multiple strengths-based assessments and coaching tools, including the StrengthsMultiplier™. With a Doctorate in Leadership and a Master's in Organisational Psychology, Steve blends deep psychological insight with practical coaching to help individuals, teams, and organisations thrive.

Originally from Australia, Steve now lives in the UK having worked in the UAE for over a decade, bringing both global perspective and deep regional understanding to his work. When not coaching or creating tools, you’ll likely find him exploring deep caves or shipwrecks—he’s a certified technical diver and cave explorer who brings the same spirit of curiosity and courage to his coaching and leadership work.