Coach FEATURE: Venecia Chavez

We continue to meet our fellow coaches, get inspired and build coach community with our "Meet the Coach" features! This month we meet Venecia Chavez, a Life Coach from the USA.

Interview with Venecia:


Venecia Chavez

About Venecia

Lives In: USA

Company: Butterfly Bliss Coaching

Type of Coach: Life Coach

Describe your coaching business in one sentence: Butterfly Bliss Coaching empowers individuals to embrace transformative growth, guiding them with unwavering faith, resilience, and strategic insight toward purposeful, joyful, and impactful living.

Meet Venecia

In a recent conversation with Dr Steve Jeffs and Erwin de Grave, Venecia Chavez shared her powerful journey from a career in financial accounting to becoming a life coach passionate about mindset transformation and emotional wellness.

Drawing from personal adversity and professional experience, Venecia now dedicates her life to helping others navigate life’s challenges with clarity, purpose, and a renewed sense of self.

Her coaching approach is rooted in emotional intelligence, faith, and a unique model called "A.I.K for Life" (pronounced ache). Venecia empowers people to shift their perspective, overcome limiting beliefs, and reclaim their strength. Her message is clear: mindset is everything—and we all have the power to thrive, no matter what we’ve been through.

Empowering People to Reframe Their Lives

Venecia brings deep compassion and practical insight to her coaching. After surviving personal trauma and the devastating loss of her father, she now champions life, healing, and inner transformation.

Through her coaching businesses, Butterfly Bliss Coaching and the developing A.I.K for Life initiative, Venecia supports people experiencing anxiety, fear, addiction, and emotional hardship—offering them tools to reframe their reality and move forward with strength.

From Accounting to Coaching: A Fusion of Strengths

With over 30 years in financial accounting and business administration, Venecia’s background is both analytical and deeply human. She doesn’t leave that part of her behind—instead, she integrates it into her coaching, supporting clients who may be navigating professional development or launching their own businesses.

Her experience managing investor relations and financial operations for organizations like Mercy Housing has become a vital resource as she structures her own ventures and supports others.

The AIK for Life Model: A Mindset Shift Tool

At the core of Venecia’s coaching is her signature A.I.K for Life model—designed to help people build awareness, assess involvement, and apply knowledge in moments of challenge or decision-making.

A.I.K stands for:

  • A – Awareness: Recognize your emotions and environment

  • I – Involvement: Choose how and when to engage

  • K – Knowledge: Use insight to guide your actions

This model is practical, intuitive, and transformative. Whether dealing with everyday stress or navigating larger life transitions, Venecia’s clients learn how to respond with purpose and clarity.

Reframing Limiting Beliefs and Cultivating Simplicity

Venecia believes that many of the blocks we face in life are rooted in the stories we tell ourselves. Through her coaching, she helps people challenge limiting beliefs and find confidence in their own voice.

She also champions simplicity. From kite flying (a personal passion) to conversations with strangers in her local community, Venecia shows how grounding ourselves in the moment can lead to powerful breakthroughs.

Coaching in the Real World

Venecia’s coaching goes beyond the traditional setting—it lives in the streets, the shops, and the spontaneous connections of daily life.

She shared a story of coaching someone at Costco through a difficult financial moment. Her perspective shifted his sense of despair into one of gratitude and awareness—a clear example of how her approach touches lives in immediate and lasting ways.

Venecia also supported a client on the verge of giving up who is now running her own environmental services company. These transformations reflect Venecia’s core belief: you don’t have to have it all figured out—you just need to start.

In Conclusion: Purpose Through Coaching

Venecia’s story is one of resilience, faith, and fierce dedication to helping others live more empowered lives.

Through her coaching, her A.I.K for Life framework, and her everyday interactions, she offers a beacon of light in a world often overwhelmed by complexity. Her passion for mindset work, emotional resilience, and purposeful living continues to make a powerful impact.

Venecia Chavez

LEARN MORE about Venecia here:

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