Define Your Niche

The night before my first day on the job I prepared three plates of lunch and taped instructions on the microwave so my precious babies wouldn’t starve! I was a stay at home mom until my children were ages...

This article by Master Coach Steve Mitten, is about the importance of having a niche - or focus - in your practice. Do you remember the disco ball?  It is that round, multi-faceted, mirror-ball that is a...

One great way to establish if you have a clearly defined niche is if you can answer these questions: Where do your clients hang out? What magazines do they read? What websites do they visit and what groups do...

I'll start by confessing that in the marketing world I would probably get a big fat "F". Don't get me wrong, I know who my clients are - and can describe them. But, it was years into my coaching practice...