Are You Disco Ball Marketing? | By Guest Author Steve Mitten

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This article by Master Coach Steve Mitten, is about the importance of having a niche – or focus – in your practice.

Do you remember the disco ball? It is that round, multi-faceted, mirror-ball that is a fixture at so many high school dances. It was fantastic at breaking up a beam of light and scattering it into a million, faint, fleeting images across the dance floor.

Too many coaches market like a disco ball. Being highly intuitive, feeling, inclusive, souls we do not want to say no to anyone. So we send a bunch of weak, general and ineffective Read More…

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May 24th, 2013 | Tags: Finding a coaching niche, Guest Author, How to know you have a good coaching niche, Steve Mitten | Category: Marketing and Sales, Running a Coaching Practice | Leave a comment

Are You Zombie Marketing? With Five Questions to Help You | By Guest Author Kristen Beireis

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OK, so that’s a cheesy looking zombie, but you know what a zombie is right? How do zombies act? Think about it for a second. They have only one thing in mind. All they want to do is turn other people into zombies.

Don’t give in to Zombie Marketing!

So how did I get from zombies to marketing? Let me explain. No matter what stage your business is in, you’ve probably taken time to learn about marketing. You may have amassed a library of information about marketing in your head that can be hugely useful. You’ve probably also relied on Read More…

Why not check out our Coaching Tools & Exercises and Free Coaching Resources
March 22nd, 2013 | Tags: Guest Authors, Kristen Beireis, Marketing, Zombie Marketing | Category: Marketing and Sales, Running a Coaching Practice | Leave a comment

Coaching Tools 101: 3 New Ways to Use the Wheel of Life in Career, Executive or Business Coaching!

Front view portrait of businesswoman smiling with arms crossed

The Wheel of Life can be customised to an individual client’s situation in a surprising number of ways. In this article we look at using the Wheel in Career, Executive or Business coaching (although other niches will also find these tips helpful).

Variation 1) Making a decision (choosing between a number of options or a “Yes” or “No” decision).

Examples of when to use: Client is looking at a number of new career options, client is considering whether to accept a promotion or move jobs, client needs to make a business decision.

Write out each option on a piece of Read More…

Why not check out our Coaching Tools & Exercises and Free Coaching Resources
June 10th, 2012 | Tags: coaching ideas, Wheel of Life | Category: Business Coaching, Career Coaching, Coaching Tips, Coaching Tools & Exercises, Executive Coaching | Leave a comment

Our First Ever Survey Results - We Asked How Can We Help You More?

First of all, THANK-YOU! Your comments and suggestions have been EXTREMELY helpful – and we look forward to implementing many of them soon, some right away!

So, without further ado, here’s what you had to say!

1. So what kind of coaching do you do? (bearing in mind you could tick more than one box):

72% of you identified as Life Coaches 28% as Executive Coaches 28% as Business Coaches 24% as Career Coaches 21% as Spiritual Coaches 19% as Parent or Teen Coaches 7% as Health and/or Wellness Coaches 3% as ADHD Coaches The remainder were a scattering of Read More…

Why not check out our Coaching Tools & Exercises and Free Coaching Resources
April 30th, 2012 | Tags: Surveys | Category: Coaching | One comment

10 Ways to Know You Have a Good Coaching Niche!

One great way to establish if you have a clearly defined niche is if you can answer these questions: Where do your clients hang out? What magazines do they read? What websites do they visit and what groups do they belong to?

But this doesn’t necessarily mean you have a great niche if the coaching market is saturated with other coaches doing the same thing as you…

Here are 10 factors that suggest you have a great coaching niche:

You know where to ‘meet’ your clients – whether it’s online, in print or in person. NB. Being able to meet Read More…

Why not check out our Coaching Tools & Exercises and Free Coaching Resources
August 2nd, 2011 | Tags: Finding a coaching niche, Finding a niche, Finding Clients, Finding Your niche, How to find a coaching niche, How to know you have a good coaching niche, Marketing and Sales | Category: Marketing and Sales, Running a Coaching Practice | 2 comments

Don’t Have a Niche yet? Relax, Wait and See…

I’ll start by confessing that in the marketing world I would probably get a big fat “F”. Don’t get me wrong, I know who my clients are – and can describe them. But, it was years into my coaching practice before I understood who my clients were.

Marketers say that having a good niche makes it much easier to find clients – and for them to find you. Imagine a left-handed client who snowboards and likes to eat marshmallows finding a coach whose niche is left-handed people who snowboard and like to eat marshmallows – it’s pretty much a ‘done Read More…

Why not check out our Coaching Tools & Exercises and Free Coaching Resources
July 26th, 2011 | Tags: Finding a coaching niche, Finding a niche, Finding Clients, Finding Your niche, How to find a coaching niche, Marketing and Sales | Category: Marketing and Sales, Running a Coaching Practice | Leave a comment