This article by Master Coach Steve Mitten, is about the importance of having a niche – or focus – in your practice.
Do you remember the disco ball? It is that round, multi-faceted, mirror-ball that is a fixture at so many high school dances. It was fantastic at breaking up a beam of light and scattering it into a million, faint, fleeting images across the dance floor.
Too many coaches market like a disco ball. Being highly intuitive, feeling, inclusive, souls we do not want to say no to anyone. So we send a bunch of weak, general and ineffective Read More…
Summer is a time for relaxing and recharging our batteries. But whether it’s a staycation, a trip to the family cabin on the lake or a trip somewhere exotic our clients often find it difficult to make this transition. And sometimes people put so many expectations on the holidays that they end up disappointed.
Over the summer, most (non-tourism based!) businesses move to a slower pace. We go on vacations, take longer lunches, enjoy longer evenings, long weekends and lazy Sundays – and these all give people an opportunity to slow down, reflect and enjoy life a little more.
In Read More…
For the past several years I have been building lists and always wondered why everyone thought they were so valuable. That’s because my lists were not very responsive and the people hardly ever bought anything from me. Gradually I discovered several reasons that may have been responsible and when I changed what I was doing, suddenly, sales began to happen.
As I refined my approach to email marketing, the sales grew and now I am delighted to look at my email and regularly find several sales have come in. Now I’d like to share some of the changes I made Read More…
Kacie was so excited she sent me this awesome postcard she created to promote her “Spring Clean Your Life” Teleseminar – using our Spring Clean Your Life Toolpack!
And I was so excited, I wanted to share this inspiring example of a coach, promoting herself, getting out there and creating a Coaching Program/Workshop using Coaching Tools & Exercises.
And who knows? Maybe you’re inspired to attend Kacie’s teleseminar…
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I was writing a teleseminar this week about ‘concretizing’ coaching – finding ways to demonstrate the value and power of coaching in a tangible way. And it reminded me of a turning point in my coaching business several years ago – a coaching program I created that got me 12 clients in 2 weeks. It literally took me ONE day to put it together – the morning to plan and outline it, and the afternoon to create the poster and words. My first new client signed up that very afternoon (my mortgage broker who had stopped in to get Read More…
Are you excited? We are because we’ve just launched a Special “Spring Clean” Coaching Tools Package – ONLY available until the end of April! Check out this fabulous set of tools specially selected to help your clients declutter and freshen up their lives. And read on to find out how to use this Toolpack to get new clients!
Spring is the perfect time to review progress with clients, refocus and get a fresh outlook. If your clients have set annual goals, perhaps they’re flagging or need inspiration. And if they haven’t set annual goals it’s a great time for both Read More…
OK, so that’s a cheesy looking zombie, but you know what a zombie is right? How do zombies act? Think about it for a second. They have only one thing in mind. All they want to do is turn other people into zombies.
Don’t give in to Zombie Marketing!
So how did I get from zombies to marketing? Let me explain. No matter what stage your business is in, you’ve probably taken time to learn about marketing. You may have amassed a library of information about marketing in your head that can be hugely useful. You’ve probably also relied on Read More…
OK, so I felt excited to write this post after having some great discussions on LinkedIn this week.
LinkedIn really does seem to be the way forward for networking with other coaches, meeting potential clients in a professional context, sharing experiences, lessons learned, great resources and articles and having discussions. So many of us work alone in a home office so these groups are a great place to ‘meet’ like-minded people, ask questions, share ideas and/or best practices and stay inspired about our coaching community!
Here are 10 Great LinkedIn Groups for Coaches:
International Coach Federation This Group has been Read More…
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If you check your Google Analytics, your About Page is probably the top spot for all your visitors, after they find your site. It is a first introduction to the person behind the website, and the number one place to create a relationship, influence a sale or lead your visitors to the pages you really want them to visit.
I have assessed many websites for effective content and am frequently amazed that people keep their about page so devoid of personality and uniqueness. This page is supposed to be “ABOUT YOU”, and should give your readers the taste and feel Read More…
Why would anyone pay for a Life Coach? Never be flummoxed by this question again – read the inspiring answer that coach David Frank Gomes gave when he spotted this question on the social media question and answer site Quora.
So, Why would anyone pay for a Life Coach?
How you spend the energy we call money depends on what you value, so I might ask the same question about why anyone would spend money on a TV, as I don’t see the value in having one and have lived without one for almost a decade.
If you value exploring Read More…
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